The Ledger
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Facebook cutting Pinterest off its newsfeed shifted growth from exponential to linear
“I remember early on at Pinterest, there was a time when Facebook acquired Instagram. We were both growing exponentially. Pinterest and Instagram were growing exponentially at the time. They acquired Instagram, and then they shut Pinterest off the newsfeed. So …”
Winters: Pinterest signed up over half the US via Google preview walls
“When people came in from Google, we would let you see a preview of the content, and then we would ask you to sign up to see more of it... As we did that, that was really successful. And we ended up signing up, you know, like over half of the U S up to Pinteres…”
Pinterest signed up over half the US population via Google SEO
“So as we did that, that was really successful, and we ended up signing up, you know, like over half of the US up to Pinterest with, you know, a pretty high retention rate.”
Levine: Pinterest Generated $40M Revenue in Its First Year of Monetization
“I think in the first year they tried to monetize, I think they made forty million dollars of revenue. That was extraordinary. I'd never seen anything like that before, to go from zero to forty million of revenue. Now, there are many other companies that have d…”
Motschwiller: Series A rounds for top consumer decacorns occurred pre-2012
“You look at the series A Funding times of the consumer decacorns that are out there, the Ubers, the Lyfts, the Airbnbs, the Snaps, the Pinterest, the Spotifys, those series A's were all done pre-二零 12.”
Casey Winters: Facebook Open Graph changes temporarily killed Pinterest's viral user acquisition
“When Facebook changed the way the open graph worked, all of a sudden we stopped getting any new users.”
Levine: Pinterest Had No Technical Founder When Bessemer Invested
“Young internet founding teams included a highly technical founder, and Pinterest had no technical founder.”
Levine: Pinterest Grew 50% to 70% Monthly After Bessemer's Investment
“I think in that first year or so after we invested, the business was growing like 50 or 70% in a month.”
Wilkinson: MetaLab designed Slack and worked with Shopify, Coinbase, and Pinterest
“Also worked with a lot of startups really early on, Shopify, Tumblr, Coinbase, Pinterest. We designed Slack.”
Airbnb, Uber, and Amazon all launched in seemingly small niche markets
“All of those companies look small in the beginning, you know, Airbnb, Dropbox, Pinterest, like the lists, you know, even Uber in the beginning, they all looked like they were going after something small in the beginning, Amazon just doing books.”
Bessemer Invested in Pinterest When It Had Five Employees
“When we invested, it was a five-person company with tens of thousands of users”
Pinterest evolved its North Star metric from visitors to active board creators
“And one of my favorite stories of a metric changing is from Pinterest and from Casey. They actually changed the metric to go down the funnel. Like first it was just people arriving at the site, like kind of weekly active users and then weekly active pinners an…”
OpenSea and Clubhouse Founders Both Originated From Pinterest
“Two out of three founders, OpenSea founder and Clubhouse founder all came from Pinterest, and a huge chunk of our team is actually now from Pinterest.”
Winters: Pinterest grew from 40M to 150M MAUs during his tenure
“Stayed there from about forty million monthly actives to a hundred and fifty million monthly actives.”
Casey Winters scaled Pinterest signup conversion 5x via SEO
“At Pinterest, Casey turned SEO into a scalable acquisition strategy, increasing conversion to signups, five X.”
Levine: Pinterest's User Base Was 90% Female at 2011 Series A
“The product was used at that time, probably by women in 90% of all cases. The male user base was tiny.”
Malik: Early adoption of unique channels drove growth for Dropbox and Pinterest
“Dropbox, Dropbox, like with the referral program, Groupon and email, Pinterest and SEO, Duolingo, and just like a totally unhinged social media, right? All of them were kind of first to this concept and it really, really worked.”