The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 16 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 1 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Crespo: Incumbent FP&A software competitors lost their innovation velocity
“It's a world where a lot of companies out there are private equity owned. And so unfortunately not innovating at the pace at which they used to innovate. And most of our competitors are, you know, 20 years old plus, 15 years old plus, and have lost this speed …”
Crespo: Thin AI wrappers will die; deep workflow SaaS will win
“If you are building a layer, like a marketing tool that is just a layer, probably you can be killed by AI. If you're building something more fundamental that, you know, requires like, for instance, at Pigment, you know, we have this huge database, huge compute…”
Crespo: Pigment excluded Index Ventures to bring fresh perspectives
“All of the people at Index are my friends and they were already helping me. And in a way, I already knew the way they were thinking. And so for me, it was really important to bring new people, fresh ideas to the table.”
Crespo: Pigment aims for $1T, but current platform won't get them there
“Nothing is preventing me from thinking how can I create a trillion dollar company out there? So what I am constantly thinking about, and this is where you need to think slow, is what is the second, the third, the fourth act of pigment? Because the platform we …”
Crespo: Pigment will never prioritize term sheet terms over board quality
“I will never, you know, take the best term sheet based on, on whatever is written in there, because you just want the best people on your board.”
Crespo: Pigment refuses to hire friends to ensure novel perspectives
“I'm not hiring my friends at Pigment. I'm hiring people that I don't know about that can bring things that I don't know.”
Crespo Shows Candidates a 'Hardships Deck' Before Hiring Them
“Now I do something that I didn't know in the past is putting in front of my candidates a deck to show them what's going to be hard at Pigment and make it very clear to them. Saying you're going to work harder than ever in your life here. These are the impossib…”
Crespo: Pigment recruited top talent directly from Paris Olympic Games CFO
“I lose a deal against another company, I always ask the name of the rep. I do something, you know, where I hear that there is, giving you a recent example, we had the Olympic Games in Paris last year, and I met the other day the CFO of the Olympic Games, the o…”
Pigment targeted US enterprise buyers during its first year of sales
“First, we went very early to find customers in the US. First year of selling, pretty much we went to the US.”
Pigment closed a major US tech CEO deal in under 15 days
“Literally this deal was done in not even 15 days. He called me, it's two AM.”
Crespo: Interview 20 top executives to learn to hire for unknown roles
“For me, the biggest advice is go human to human. Ask, when you're hiring your CRO, ask the 20 best CROs out there. Best CROs, again, in your category. What have they done so great? What makes them so different? That's really my number one advice to anyone.”
Crespo: Her husband knows nothing about Pigment as they never discuss work
“I'm going to tell you something, maybe you won't believe me, but it's true, he doesn't know anything about Pigment. We never talk about work together.”