The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 7 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Disclosure
Minted avoids diversity quotas in favor of a meritocratic hiring process
“We're not a company that says we must have this level of diversity at all levels. We are a company that says we must have a bias free and meritocratic process to evaluating sourcing talent and evaluating it.”
Mariam Naficy Mar 2, 2018 ▶ 18:50 20VC: The Right Way For Founders To Think About Capital Efficiency, How To Create A Culture of Continuous Learning & The Secret To Talent Assessment and Optimisation with Mariam Naficy, Founder & CEO @ Minted
Disclosure
Minted keeps paid customer acquisition under 30% of its total mix
“So I think a healthy ratio for us, we have a very high bar, I would say, would be under 30% paid as a percentage of our acquisition mix.”
Mariam Naficy Mar 2, 2018 ▶ 12:46 20VC: The Right Way For Founders To Think About Capital Efficiency, How To Create A Culture of Continuous Learning & The Secret To Talent Assessment and Optimisation with Mariam Naficy, Founder & CEO @ Minted
Assertion Not checkable as stated
Minted artists radically transform their skills within 18 months of peer feedback
“They transform within 18 months of continuous feedback and critique from their peers, and they become unrecognizable from where they started.”
Mariam Naficy Mar 2, 2018 ▶ 18:01 20VC: The Right Way For Founders To Think About Capital Efficiency, How To Create A Culture of Continuous Learning & The Secret To Talent Assessment and Optimisation with Mariam Naficy, Founder & CEO @ Minted
What-if
Delaying early VC funding preserved Naficy's equity in Minted
“I mean, I've retained a much larger ownership stake in the company, which is what I wanted to do. Then I think I would have had I taken money early, bigger money earlier.”
Mariam Naficy Mar 2, 2018 ▶ 11:11 20VC: The Right Way For Founders To Think About Capital Efficiency, How To Create A Culture of Continuous Learning & The Secret To Talent Assessment and Optimisation with Mariam Naficy, Founder & CEO @ Minted
Assertion Not checkable as stated
Minted was constantly near failure and out of cash for five years
“Every year for the first four or five years when Minted was constantly almost going out of business. Because we were almost all, almost always out of cash. It was brutal the first couple of years of building this business.”
Mariam Naficy Mar 2, 2018 ▶ 23:41 20VC: The Right Way For Founders To Think About Capital Efficiency, How To Create A Culture of Continuous Learning & The Secret To Talent Assessment and Optimisation with Mariam Naficy, Founder & CEO @ Minted
Assertion Not checkable as stated
Minted received zero orders for its first month after launch
“There was not a single order for probably three weeks, four weeks after the site was live”
Mariam Naficy Mar 2, 2018 ▶ 8:37 20VC: The Right Way For Founders To Think About Capital Efficiency, How To Create A Culture of Continuous Learning & The Secret To Talent Assessment and Optimisation with Mariam Naficy, Founder & CEO @ Minted
Disclosure
Levine: Bessemer Passed on Minted Series A Due to Revenue Seasonality
“We decided we were not going to pursue an investment in Minted.”
Jeremy Levine Mar 24, 2021 ▶ 4:28 20VC: The Pinterest Memo: Bessemer's Jeremy Levine on The Secret To Success within User Generated Content Plays, Where Most Investors Make Mistakes When Analysing Consumer Social and How The Pinterest Deal Wouldn't Have Happened without a Diverse Partners
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