Mariam Naficy, Founder and CEO of Minted, describes her company's stance on talent evaluation, hiring, and internal diversity goals.
0:00 / 0:11exact quote · 11.1s
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“We're not a company that says we must have this level of diversity at all levels. We are a company that says we must have a bias free and meritocratic process to evaluating sourcing talent and evaluating it.”
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More from Mariam Naficy
Insight
Injecting capital too early into paid marketing creates unsustainable growth
“So my conclusion really right now is that there's this organic pace of growth that makes sense. And that sometimes if you try to inject capital too early to try to accelerate that pace through marketing, you end up with a marketing mix, which is so heavily wei…”
Mariam NaficyMar 2, 2018▶ 11:4620VC: The Right Way For Founders To Think About Capital Efficiency, How To Create A Culture of Continuous Learning & The Secret To Talent Assessment and Optimisation with Mariam Naficy, Founder & CEO @ Minted
Insight
Naficy advises investing in consumer brands over online retailers
“And so if you're a brand, I would invest in a brand now. I'm not sure I would invest in any type of online retailer, but I would invest in brands because I think there's a cooperative relationship that can be formed with Amazon.”
Mariam NaficyMar 2, 2018▶ 15:1920VC: The Right Way For Founders To Think About Capital Efficiency, How To Create A Culture of Continuous Learning & The Secret To Talent Assessment and Optimisation with Mariam Naficy, Founder & CEO @ Minted
Disclosure
Minted keeps paid customer acquisition under 30% of its total mix
“So I think a healthy ratio for us, we have a very high bar, I would say, would be under 30% paid as a percentage of our acquisition mix.”
Mariam NaficyMar 2, 2018▶ 12:4620VC: The Right Way For Founders To Think About Capital Efficiency, How To Create A Culture of Continuous Learning & The Secret To Talent Assessment and Optimisation with Mariam Naficy, Founder & CEO @ Minted
AssertionNot checkable as stated
Minted received zero orders for its first month after launch
“There was not a single order for probably three weeks, four weeks after the site was live”
Mariam NaficyMar 2, 2018▶ 8:3720VC: The Right Way For Founders To Think About Capital Efficiency, How To Create A Culture of Continuous Learning & The Secret To Talent Assessment and Optimisation with Mariam Naficy, Founder & CEO @ Minted
What-if
Delaying early VC funding preserved Naficy's equity in Minted
“I mean, I've retained a much larger ownership stake in the company, which is what I wanted to do. Then I think I would have had I taken money early, bigger money earlier.”
Mariam NaficyMar 2, 2018▶ 11:1120VC: The Right Way For Founders To Think About Capital Efficiency, How To Create A Culture of Continuous Learning & The Secret To Talent Assessment and Optimisation with Mariam Naficy, Founder & CEO @ Minted
AssertionNot checkable as stated
Minted artists radically transform their skills within 18 months of peer feedback
“They transform within 18 months of continuous feedback and critique from their peers, and they become unrecognizable from where they started.”
Mariam NaficyMar 2, 2018▶ 18:0120VC: The Right Way For Founders To Think About Capital Efficiency, How To Create A Culture of Continuous Learning & The Secret To Talent Assessment and Optimisation with Mariam Naficy, Founder & CEO @ Minted
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