The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 77 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 2 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Sze: Analytical VC partners fail if they cannot make decisive investment calls
“So there's so much uncertainty prospectively, and one of the most important things for a young partner is to have the ability to do the work, but then make the call, to put down some bets. And one of the other failures we've seen in a partner is they can be re…”
David Sze Apr 19, 2021 ▶ 25:43 20VC: Greylock's David Sze on His Biggest Lessons Working with Mark Zuckerberg and Reid Hoffman, The Rise of Pre-Emptive Rounds, How To Think Through Price Discipline Today and How Truly Strong Venture Partnerships Function
Disclosure
Sze: Bonding with Reid Hoffman in China led to LinkedIn investment
“We sat at the back of the bus each time on every stop on this tour through China, and we just mind melded. It was great. We got along so well. We were fast friends, and that led to the investment in LinkedIn and me inviting him to come to Greylock”
David Sze Apr 19, 2021 ▶ 38:18 20VC: Greylock's David Sze on His Biggest Lessons Working with Mark Zuckerberg and Reid Hoffman, The Rise of Pre-Emptive Rounds, How To Think Through Price Discipline Today and How Truly Strong Venture Partnerships Function
Insight
Early-stage SaaS companies cannot hide fast growth from LinkedIn headcount tracking
“So if you're an early stage SaaS company, you can't really hide if you're growing fast. People can check your LinkedIn headcount, see how fast you're hiring on the website, what type of people.”
Alex Clayton Mar 25, 2019 ▶ 6:35 20VC: Spark Capital's Alex Clayton on How The Best Growth Investors Source, Evaluate and Win Deals, Why Market Depth Is Crucial When Analysing Markets & Why Capital Is Only A Temporary Competitive Advantage
Assertion Not checkable as stated
Choi: LinkedIn retains acquired engineers above overall company average
“For LinkedIn, fortunately, we are actually trending slightly above that”
Emilie Choi Jan 15, 2018 ▶ 23:34 20VC: LinkedIn's Head of Corp Dev on Why and When Startups Should Start Relationship Building With Corp Dev, What The Structure of M&A Traditionally Looks Like & How To Mitigate The Biggest Risk of M&A, Integration Risk
Assertion Supported
Choi: LinkedIn had three acquired founders leading main business lines
“At one point, for example, at LinkedIn, we had three founders running the three key business lines at the company”
Emilie Choi Jan 15, 2018 ▶ 23:02 20VC: LinkedIn's Head of Corp Dev on Why and When Startups Should Start Relationship Building With Corp Dev, What The Structure of M&A Traditionally Looks Like & How To Mitigate The Biggest Risk of M&A, Integration Risk
Disclosure
Choi: LinkedIn Corp Dev prefers starting startup relationships at seed stage
“In many cases, it's at seed level. And again, it doesn't mean that there has to be anything transactional about the relationship, but it's good for us to start interacting at that stage if they're in a space that we're interested in.”
Emilie Choi Jan 15, 2018 ▶ 8:55 20VC: LinkedIn's Head of Corp Dev on Why and When Startups Should Start Relationship Building With Corp Dev, What The Structure of M&A Traditionally Looks Like & How To Mitigate The Biggest Risk of M&A, Integration Risk
Assertion Supported
Evernote and LinkedIn succeeded in China by granting local leaders autonomy
“For a long time now, people have pointed to Evernote and LinkedIn as being decent deployment that happened in China. And both of those cases, they hired very local sort of general managers or heads of China. It gave them the freedom to build their own teams, l…”
Crystal Huang Jan 10, 2018 ▶ 14:48 20VC: 3 Key Differences Between US and Asian Tech Markets & With Such Large Incumbents Chasing Early Acquisitions, Is There A Market For Later Stage VC with Crystal Huang, Investor @ GGV Capital
Disclosure
Levine: Bessemer's LinkedIn investment generated a 100x return despite others passing
“Invested in LinkedIn, the two existing VCs thought the price we were paying was so crazy that they invested nothing in the round. I think that round ended up at something like a hundred X return.”
Jeremy Levine Jun 26, 2017 ▶ 21:49 20VC: Bessemer's Jeremy Levine on Why We Are In A Fallow Period For Consumer, Why It Is Bogus That Operational VCs Can Add More Value & 2 Golden Rules To Always Tell Entrepreneurs Pre-Investment
Opinion
LinkedIn's Jeff Weiner is the best at defining corporate vision
“Jeff Wiener at LinkedIn, I think, is probably the best at doing this, right? Really being clear about a vision, and a mission, and strategy, and culture, and values.”
Chris O'Neill Jun 9, 2017 ▶ 7:47 20VC: Evernote CEO on Why You Play For The Front of Your Jersey Not The Back, Why Success Is A Team Sport & Why Leadership Should Accept The Negative Consequences In All Situations
Insight
Network-connected software is the next major evolution in B2B enterprise
“The thing we saw very early on was in the consumer world, we were all moving to networks. This idea that cloud was going to be about the same applications as we had on our desktop, but delivered through the browser was breaking down and we saw a whole new gene…”
Christian Lanng Mar 24, 2017 ▶ 3:12 20VC: How To Raise $200m In Any Economic Climate, Scale From Garage To Global In Record Time & The Biggest Startup You Have Not Heard About with Christian Lanng, Founder & CEO @ Tradeshift
Insight
Nash: Reid Hoffman's handover to Jeff Weiner is the model CEO transition
“You know, Reid Hoffman, who I'm very close with is obviously the founder and has been the person guiding LinkedIn since the get-go, but the way that he brought Jeff Wiener on board and kind of empowered him to run that company I think is a model for how those …”
Adam Nash Aug 12, 2016 ▶ 3:26 20VC: Wealthfront's Adam Nash on What Makes Great CEO's & Why Humans Suck At Investing
Opinion
Hanson: Reid Hoffman stepping down as LinkedIn CEO was smart and selfless
“I did promise that I'd divert everybody to Founders Friday episode two for more on that but my serious answer is going to be Reid Hoffman and I know I mentioned him before with the Alliance, but I think in terms of a founder who, one of the things I really adm…”
Richard Hanson Jan 1, 2016 ▶ 22:34 20VC FF 028: Where To Start Your Startup and Single Founder vs Co-Founder Model with Richard Hanson, Co-Founder & CEO @ HiringScreen
Opinion
Campus Job Built Student Brand Equity Where LinkedIn Fell Short
“The company has really created a brand at A place in the hiring market where LinkedIn doesn't have a huge brand yet and we believe that the first job that, the first jobs even, that a student or a kid gets are really emotional and a powerful place to build a b…”
Spencer Lazar Jun 29, 2015 ▶ 25:32 20 VC 049: VC is Getting Younger with Spencer Lazar @ General Catalyst Partners
Insight
Wienbar: Founders Should Use Customized LinkedIn Messages for Cold VC Outreach
“I think the more thoughtful place to do a sort of a cold outreach is on LinkedIn. But please don't link it, you know, ask to link to me just with the canned, you know, I'd like to connect with you, but I think a lot of deal flow both on Twitter and LinkedIn wh…”
Sharon Wienbar Mar 19, 2015 ▶ 32:23 20 VC 021: Gender Equality, Startup Valuations and 'Friend Raising before Fund Raising with Sharon Wienbar
Assertion Not checkable as stated
Lisa Wu: Norwest rarely converts cold inbound pitches into actual investments
“We get a lot of inbound via LinkedIn and also through our website, and we do review each of those opportunities that come through those, but it's actually pretty rare that an opportunity that comes in through those channels actually converts into an actual inv…”
Lisa Wu Feb 26, 2015 ▶ 7:10 20 VC 015: Marketplaces, IPOs and the NY Startup Scene with Lisa Wu
Insight
Seek mentors through inner circles, not cold LinkedIn outreach
“I would more use the inner circle, more, more you know, people that you have just by happenstance met along the way.”
Kent Godfrey Jan 19, 2015 ▶ 5:53 20 VC 005: Be The Best CEO with Kent Godfrey
Assertion Supported
Cohen: Gen Z and entry-level professionals are LinkedIn's fastest-growing demographic segment
“So for example, at LinkedIn, one of our fastest growing segments are Gen Z's and entry level professionals.”
Tomer Cohen May 27, 2023 ▶ 54:09 Tomer Cohen: Why LinkedIn Stories Failed; How LinkedIn's Feed Was Born; AI Startups | E1019 · 20VC with Harry Stebbings
Assertion Supported
Cohen: LinkedIn has 900M members and 60M company profiles
“We have a consumer platform that caters to nine hundred million members, sixty million companies on LinkedIn, almost every job and skill in the world on LinkedIn, almost every piece of professional knowledge and information is on LinkedIn.”
Tomer Cohen May 27, 2023 ▶ 1:31:52 Tomer Cohen: Why LinkedIn Stories Failed; How LinkedIn's Feed Was Born; AI Startups | E1019 · 20VC with Harry Stebbings
Assertion Contradicted
Tomer Cohen: LinkedIn's member base more than doubled over six years
“Our memo base more than doubled.”
Tomer Cohen May 27, 2023 ▶ 18:48 Tomer Cohen: Why LinkedIn Stories Failed; How LinkedIn's Feed Was Born; AI Startups | E1019 · 20VC with Harry Stebbings
Assertion Not checkable as stated
Cohen: LinkedIn uses a 'brief back' process after product reviews
“We have a new process we started a while back, which is called brief back. The team itself, which presented, they send a summary of the session with the feedback and all the key action items they have and the ETAs for the key areas they're going to work on.”
Tomer Cohen May 27, 2023 ▶ 40:22 Tomer Cohen: Why LinkedIn Stories Failed; How LinkedIn's Feed Was Born; AI Startups | E1019 · 20VC with Harry Stebbings
Assertion Partly supported
LinkedIn, Facebook, and Roblox took between 8 and 17 years to IPO
“LinkedIn was eight to 10 years to going public. Facebook was 10 to 12. You know, Roblox, 17 years.”
David Sze Apr 19, 2021 ▶ 14:41 20VC: Greylock's David Sze on His Biggest Lessons Working with Mark Zuckerberg and Reid Hoffman, The Rise of Pre-Emptive Rounds, How To Think Through Price Discipline Today and How Truly Strong Venture Partnerships Function
Disclosure
Choi: LinkedIn Uses a RAPID Framework for Internal M&A Approvals
“We at LinkedIn have implemented something called a rapid process. There is one usually executive level sponsor who will, on R&D usually, who will recommend this acquisition. The other R&D person, for example, the head of engineering for that particular group, …”
Emilie Choi Jan 15, 2018 ▶ 16:15 20VC: LinkedIn's Head of Corp Dev on Why and When Startups Should Start Relationship Building With Corp Dev, What The Structure of M&A Traditionally Looks Like & How To Mitigate The Biggest Risk of M&A, Integration Risk
Assertion Partly supported
LinkedIn had no dedicated user experience team in early 2007
“When I joined LinkedIn in the beginning of 2007 they didn't even have a user experience team, right?”
Adam Nash Aug 12, 2016 ▶ 14:21 20VC: Wealthfront's Adam Nash on What Makes Great CEO's & Why Humans Suck At Investing
Assertion Partly supported
Digg was dismantled and sold to Washington Post, LinkedIn, and Betaworks
“At the end of 2012, what happened was that Dig was really split apart into kind of three different deals. The first was that a lot of the folks, the people, and the tech went to Washington Post, and then the second was that a bunch of the patents went to Linke…”
Gary Liu Feb 26, 2016 ▶ 11:48 20VC: Digg CEO, Gary Liu on The Rebirth Of Digg & The Evolution Of Content
Disclosure
Transmedia Capital gained Snapchat, Twitter, and LinkedIn stakes via startup acquisitions
“Well, those Snapchat, LinkedIn, and Twitter were all through acquisitions. Scan was a company that was acquired by Snapchat. Snappy TV was acquired by Twitter, and Nozzle was acquired by LinkedIn. So that's how we have positions those companies.”
Chris Redlitz Apr 9, 2015 ▶ 3:37 20 VC 026: Chris Redlitz on The Importance of People, Pivoting and The Last Mile
Disclosure
Jack Zhang personally sourced Airwallex's first 100 employees on LinkedIn
“I hired the first a hundred people in Airworks by myself on LinkedIn.”
Jack Zhang May 26, 2025 ▶ 1:26:41 Airwallex CEO & Co-Founder, Jack Zhang: The Angel That Turned $1M into $1BN · 20VC with Harry Stebbings
Assertion Supported
Polovets: LinkedIn had five or six engineers post-Series A in 2003
“And so I spent a couple of years there just when the engineering team was like five, six people most of the time.”
Leo Polovets Apr 19, 2017 ▶ 3:10 20VC: Investing; A Game Of Access Or Picking, Why Technical DD At Seed Is Irrelevant & Why A Contrarian Mindset Does Not Always Lead To Optimal Returns with Leo Polovets, Co-Founder & General Partner @ Susa Ventures
Assertion Supported
Gil Penchina's early investments include PayPal, LinkedIn, and AngelList
“Some of Gil's investments include some pretty well-known companies that you might have heard of, including PayPal, LinkedIn, AngelList themselves, Indiegogo, and many, many more.”
Harry Stebbings Feb 8, 2016 ▶ 1:14 20VC: Gil Penchina on Building The World's Largest AngelList Syndicate with Flight.vc
Assertion Not checkable as stated
Altucher secured meetings at Google, Facebook, and LinkedIn through personal writing
“I visited Google, Facebook, and LinkedIn, you know, with high up people at each company just because of my people knew me for my writing.”
James Altucher Jun 4, 2015 ▶ 4:06 James Altucher: Ideas, Investing and Entrepreneurs
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