The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 6 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Opinion
Udashkin: Crowdfunding platforms generate sales but fail to build lasting brands
“It's starting to become, first of all, very, very difficult to build a brand off of those platforms. I think they're good at generating a certain level of sales, but then you never actually build, you know, a brand or any type of marketing funnel or really fig…”
Josh Udashkin Jul 1, 2016 ▶ 23:06 20VC: Why Great VCs Know The Opportunity In Hardware, Physical Stores Will Not Disappear and The Importance of Consumer Brand with Josh Udashkin @ Raden
Opinion
John Frankel Argues Crowdfunding Is Not a Winner-Take-All Market
“It's not necessarily a winner-take-all space. You know, I've heard people describe Kickstarter as becoming the Friendstoper space, but I'm not really seduced by that argument. I think that there's room for more than one platform, and they, their models really …”
John Frankel Apr 27, 2016 ▶ 19:10 20VC: Why Every Successful Company Pivots and Good Companies Get Funded in Good & Bad Markets with John Frankel, Founding Partner @ ff Venture Capital
Opinion
Rojas: Easy Kickstarter crowdfunding hurts hardware startups' operational discipline
“One of the things about when you're building, say, raising money for hardware on Kickstarter, for example, is that You can raise money so easily for if you lay out a compelling product vision that it actually takes away some of the constraints that would force…”
Peter Rojas Oct 14, 2015 ▶ 26:59 20 VC 079: BETAWORKS WEEK: East vs West Coast Investing with Peter Rojas, EIR @ Betaworks, Co-Founder @ Weblogs & Engadget
Assertion Supported
Salguero: ButcherBox launched with $215K raised on Kickstarter
“We started with a Kickstarter campaign where we raised 215,000 dollars in pre-orders”
Mike Salguero Apr 5, 2023 ▶ 27:21 Mike Salguero: How I Grew ButcherBox to $600M/year in Revenue; Tips for Influencer Marketing | E998 · 20VC with Harry Stebbings
Assertion Not checkable as stated
GoldieBlox scrapped its professional launch video to reshoot in Sterling's apartment
“We actually ended up scrapping that entire video moments before we were supposed to launch and reshooting it on my living room floor in my apartment so that I could be comfortable.”
Debbie Sterling Dec 1, 2017 ▶ 16:12 20VC: Overcoming The Engineer Boys Club, Disrupting The "Pink Aisle" & Why VCs Are Missing A Trick Not Investing In The CPG Space with Debbie Sterling, Founder & CEO @ Goldieblox
Assertion Supported
Lumi co-founders raised $13,000 on Kickstarter in 2009
“The first company that we started was a product that we launched on Kickstarter while we were still in school studying industrial design. So back in 2009, when Kickstarter was just months old instead of years old, we posted a project that got funded for a whop…”
Jesse Genet May 4, 2018 ▶ 3:15 20VC: Why VCs Are Wrong About Bootstrapped Founders, How Content Can Be Used As A Key Customer Acquisition Tool & How To Use Humour When "S*** Hits The Fan" with Jesse Genet, Founder & CEO @ Lumi
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