The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 13 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

What-if
Clavier: Fitbit Would Have Died Without Brad Feld's Series A Investment
“Every single round of financing was either close to impossible, To raise, I had to beg Brad failed to invest in the Series A saving Fitbit, because without that investment from Brad, they would be dead, and even the Series B or the Series C were not easy, desp…”
Jeff Clavier Sep 7, 2015 ▶ 6:15 20 VC 069: Jeff Clavier, King of Seed Funding @ SoftTech VC on Brad Feld, Fitbit and Standout Startups
Opinion
Einstein: Jawbone failed to match Fitbit due to unfocused brand positioning
“Jawbone really built a horizontal, you know, Bluetooth business, right? So all their products have Bluetooth, they build speakers, they have headsets, they have they have the up tracker, the, you know, the sort of Fitbit clone. Fitbit is laser focused on a bra…”
Ben Einstein Aug 17, 2016 ▶ 18:53 20VC: Why Hardware Is Actually Software Wrapped In Plastic & "Of Course Hardware Is Hard, Everything Is Hard" with Ben Einstein, Founder & General Partner @ Bolt VC
Prediction Didn’t hold up
Clavier in 2015: Ambient Wireless Power Will Recharge Electronics by 2018
“So those two guys out of MIT have invented a well using a technology which has been refined lab at MIT, where, you know, in three years from now, you'll have a device or earlier You will have a device on your nightstand or your desk in the office that will aut…”
Jeff Clavier Sep 7, 2015 ▶ 24:19 20 VC 069: Jeff Clavier, King of Seed Funding @ SoftTech VC on Brad Feld, Fitbit and Standout Startups
Disclosure
Fitbit became a massive fund returner despite widespread investor skepticism
“With Fitbit, when I didn't bet on Fitbit, everybody else was looking at connected devices or looking at hardware and going, you can't make money on hardware. And I didn't, You know, sort of wrote a check into it and became one of the biggest, you know, sort of…”
Wesley Chan Jun 29, 2016 ▶ 26:04 20VC: Felicis' Wesley Chan on The Rise of IoT, Getting Recruited by Larry Page & Creating Google's Biggest Success Disaster
Assertion Not checkable as stated
Clavier: No VCs Were Willing to Fund Fitbit in 2010
“In 2000 10 there was basically no one to fund Fitbit, like no one would touch it despite the early progress and, you know, sort of early liftoff in terms of sales”
Jeff Clavier Sep 7, 2015 ▶ 8:04 20 VC 069: Jeff Clavier, King of Seed Funding @ SoftTech VC on Brad Feld, Fitbit and Standout Startups
Assertion Partly supported
Senkut: Felicis's $41M debut fund backed Rovio, Shopify, and Fitbit
“The very first fund we had was only forty one million, and we invested in Rovio in Finland from that. The whole round was bigger than our whole firm. Shopify's A round and Fitbit's B round”
Aydin Senkut May 27, 2022 ▶ 5:14 Aydin Senkut: How I Scaled from a $4M Angel Fund to $900M AUM | 20VC #890 · 20VC with Harry Stebbings
Assertion Partly supported
Clavier: Fitbit Reached a $10B Valuation on Just $40M-$50M in Equity
“In the case of Fitbit, they've gotten to where they are just using, you know, roughly 50, you know, 40, fifty million dollars in in actual sort of equity capital.”
Jeff Clavier Sep 7, 2015 ▶ 22:26 20 VC 069: Jeff Clavier, King of Seed Funding @ SoftTech VC on Brad Feld, Fitbit and Standout Startups
Disclosure
SoftTech VC Doubled Down on Fitbit's $9M Series A Across Two Funds
“After a couple of months of due diligence and reference checks and spending time with the team, they led a nine million dollar Series A that I we participated into, and we actually bought more shares of Fitbit from our other fund, Fund Three, which we had rais…”
Jeff Clavier Sep 7, 2015 ▶ 10:20 20 VC 069: Jeff Clavier, King of Seed Funding @ SoftTech VC on Brad Feld, Fitbit and Standout Startups
Assertion Partly supported
Jacobson: No mobile app directly competes with PumpUp in social fitness
“When it comes to our category, most players, especially the successful ones, are utility products. You look at Fitbit or Fitness Pal or MapMyFitness or RunKeeper tracking apps or pieces of hardware. When it comes to social and community and the health and fitn…”
Phil Jacobson Jul 10, 2015 ▶ 10:50 Founders Friday 003: 2m users, $2m Seed Round, 220,000 Instagram Followers with Phil Jacobson, Founder @ PumpUp
Assertion Partly supported
In 2018, Fitbit Traded at 1x Revenue While Peloton Traded at 20x
“This is also around the same time that Fitbit as a publicly traded company was trading at about one times revenue, which isn't great. And Peloton as a private company was trading at about 20 times revenue.”
Will Ahmed Jan 5, 2022 ▶ 31:24 20VC: Whoop Founder, Will Ahmed on How CEOs Can Perform at their Highest Level, Why There is Value in Struggle Early On, Why Realism is Overrated in Startups and How To Create a Culture of Delegated Decision-Making
Assertion Partly supported
Felicis Ventures backs an average of two unicorns per year
“Backing, and I cannot believe I'm saying this, Dad, but an incredible two unicorns per year since founding, including Shopify, Opendoor, Flexport, Adyen, Twitch, Fitbit, and many more incredible companies.”
Harry Stebbings Mar 11, 2019 ▶ 0:28 20VC: What It Takes To Be The Most Effective Coach To Startup Founders, The Biggest Surprises and Challenges About Transitioning To Venture From Operations & 3 Trends Shaking The World of Consumer Today with Victoria Treyger, General Partner @ Felicis Ven
Disclosure
Foundry Group initially passed on Fitbit before investing
“In the case of Fitbit it, like a number of other companies that we were investors in, you know, several which are very successful, are good examples of companies that we initially passed on, and then, you know, six or 12 months later made an investment.”
Brad Feld Aug 24, 2015 ▶ 8:29 20 VC 065: FOUNDRY GROUP WEEK 1: Brad Feld: Founders Should Be Obsessed, Passion Belongs In The Bedroom
Opinion
Fitbit CEO James Park is calm, deliberate, and substantive
“If you've ever seen James speak, he's an incredibly calm, deliberate direct, thoughtful person. But he doesn't have, you know, a wide emotional range, but he's incredibly substantive.”
Brad Feld Aug 24, 2015 ▶ 10:57 20 VC 065: FOUNDRY GROUP WEEK 1: Brad Feld: Founders Should Be Obsessed, Passion Belongs In The Bedroom
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