The Ledger

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why aren't all 10 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Supported
Silverman: Etsy cut 20% of staff, half of projects in five weeks
“We had to lay off over 200 people, you know, within five weeks of joining the company, we'd laid off 20% of the staff, and of the remaining staff, probably 80% of them had new jobs, and we'd shut down over half of all the projects that the company was working …”
Josh Silverman Jan 18, 2021 ▶ 28:57 20VC: Etsy CEO, Josh Silverman on 2 Defining Traits of Great Leadership, The Danger of Attaching Happiness To Milestones, How To Structure Teams To Optimise for Experimentation and Agility &Whether You Learn More From Success Than Failure
Assertion Supported
Silverman: Etsy refused cloud software due to internal handmade dogma
“Etsy believed that because Etsy was about handmade, Etsy should make everything itself. So Etsy didn't use the cloud and built almost all of its software itself. And that was sort of lore. It was considered strategy, but I don't think it was strategy. It was j…”
Josh Silverman Jan 18, 2021 ▶ 12:50 20VC: Etsy CEO, Josh Silverman on 2 Defining Traits of Great Leadership, The Danger of Attaching Happiness To Milestones, How To Structure Teams To Optimise for Experimentation and Agility &Whether You Learn More From Success Than Failure
Assertion Partly supported
Danny Rimer: Etsy Scaled From 250k to Over 3M Merchants, Defying Critics
“I'll never forget investing in Etsy and folks saying, well, it's crazy. You know, they already have 250,000 merchants online, all these arts and craft stores. Like, how many more can there be? And I think we're three million plus at this point in counting.”
Danny Rimer Dec 3, 2018 ▶ 12:13 20VC: Index's Danny Rimer on His Biggest Lessons On Price, Ownership, Board Dynamics & Building Consumer Businesses from Backing The Likes of King, Skype, Farfetch, Glossier and more...
Assertion Partly supported
USV's 2004 Fund Had Four Investments Each Return the Full Fund
“We made investments in Zynga, Twitter, Indeed, and Etsy within about a six month period. In our 2004 fund, each of those returned the fund.”
Brad Burnham Jul 13, 2016 ▶ 17:46 20VC: USV's Brad Burnham on Co-Founding USV with Fred Wilson, What They Look For In Potential Partners & Whether We Are Entering a Period of Consolidation or Expansion
Assertion Partly supported
Rhodes: Etsy and Bonagora failed at wholesale by ignoring retailer demand
“Moving that online, people had tried it. Like Etsy tried this. There was this other website called Bonagora a while back that tried it. Everyone who tried it Would get a bunch of brands signed up, but then they couldn't get the retailers to order.”
Max Rhodes Feb 18, 2022 ▶ 7:22 20VC: Faire's Max Rhodes on Three Steps To Hire the Best Candidates, Why Every Company Should Have a Strategy Doc and How To Do It & The Art of Referencing; How to Get the Most Out of Every Reference
Assertion Supported
Lipman: Two-year-old Slack valued at $2.8B compared to Etsy's $3.5B IPO
“And when you look at, like, the recent IPO this week of Etsy you know, they're a ten-year-old company, and Slack, You know, is a, you know, two-year-old company, and they, Slack is valued at a two-point-eight billion dollar valuation, where Etsy is, you know, …”
Brandon Lipman Apr 20, 2015 ▶ 14:35 20 VC 029: The Potential Upside To A Technology Bubble with TechCrunch's Brandon Lipman
Assertion Supported
Silverman: Four million sellers rely on Etsy daily for their livelihoods
“Four million sellers count on Etsy every day to feed their families and to connect with community.”
Josh Silverman Jan 18, 2021 ▶ 9:07 20VC: Etsy CEO, Josh Silverman on 2 Defining Traits of Great Leadership, The Danger of Attaching Happiness To Milestones, How To Structure Teams To Optimise for Experimentation and Agility &Whether You Learn More From Success Than Failure
Assertion Supported
Silverman: Etsy squads ship at least two to three experiments monthly
“Typically, a squad is going to ship two or three experiments a month at least.”
Josh Silverman Jan 18, 2021 ▶ 26:32 20VC: Etsy CEO, Josh Silverman on 2 Defining Traits of Great Leadership, The Danger of Attaching Happiness To Milestones, How To Structure Teams To Optimise for Experimentation and Agility &Whether You Learn More From Success Than Failure
Assertion Supported
Silverman: Etsy uses 10-person squads focused on a single customer metric
“At Etsy, the way we do it is we're organized in squads. The unit of work at Etsy is a squad. A squad is about 10 people, six engineers, a designer, a product manager, an analyst, roughly. And they're given one customer problem to fix and one metric of success.”
Josh Silverman Jan 18, 2021 ▶ 25:47 20VC: Etsy CEO, Josh Silverman on 2 Defining Traits of Great Leadership, The Danger of Attaching Happiness To Milestones, How To Structure Teams To Optimise for Experimentation and Agility &Whether You Learn More From Success Than Failure
Assertion Supported
New York City consistently produces billion-dollar tech exits like Etsy and Tumblr
“New York, we believe, has now shown that it consistently can produce billion plus dollar exits, and so that's companies like Etsy and Mongo and Tumblr and a bunch of others, you know, a bunch of e-commerce companies as well.”
Nicholas Chirls Sep 14, 2015 ▶ 7:19 20 VC 071: Pre-Seed Investing, Why Now Is The Best Time with Nicholas Chirls @ Notation Capital
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