The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 119 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 3 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Staniszewski: ElevenLabs raised at 30x revenue at $80M ARR
“Well, it was, you know, I think the first, so we did the round in October of 24, so we were probably at 80 when we got the docs, and then it was signed then. We, so the way we approached any of the fundraisers, it's, can we bring some of the bets forward? In t…”
ElevenLabs reached $35M ARR by the end of 2023
“The end of twenty-twenty-three, I think we were between 35, 35? Thirty-five million.”
Casado: Specialized Diffusion Models Like Midjourney Have Superior Business Economics
“Like, say, like 11 Labs, Midjourney, Black Forest Labs, Ideogram. These are wonderful businesses that have great economics because the models are smaller.”
Harries: Most ElevenLabs Product Launches Achieve 200K to 700K Views
“Most launches get somewhere between 200,000 views and 700,000 views.”
ElevenLabs Hired Its Top YouTube Reviewer as First In-House Creator
“Yes, and we've actually just hired our first in-house creator, whose only job is to create TikToks, YouTube videos, Instagram shorts, YouTube shorts for 11 Labs, and the way we actually hired this guy is, if you typed in 11 Labs on YouTube, he had the most vie…”
ElevenLabs' One-Week Affiliate Program Build Generates Tens of Thousands Monthly
“So for example, affiliates, we set up over a year and a half ago, and that now is bringing in over, you know, tens of thousands of dollars of MRR Per month. But this was set up a year and a half ago by one engineer in one week, and then no one's touched it sin…”
Stebbings: 20VC passed on an early ElevenLabs investment at $100M valuation
“We got a tiny check offered to us at like a hundred million price. And I was like, what's the point in doing?”
Reyna: Government contracts represent a tiny fraction of ElevenLabs' revenue
“We have, we're generating a good amount of revenue, but like government work fundamentally just like it's a tiny portion of it.”
ElevenLabs utilizes verticalized sales teams in mature sectors like healthcare
“We have verticalized sales teams right now in specific markets. Markets that are much bigger or markets that are much more mature, 100%. We'll have people that only do like VFSI, only teams that do like healthcare.”
ElevenLabs plans to add about 120 sales reps this year
“We, we're about adding about like another a 120 people, more or less.”
Reyna: ElevenLabs initially failed at targeting media and entertainment studios
“Media entertainment in the beginning did not work for us. It just didn't.”
Reyna: ElevenLabs' latest product is its fastest revenue generator ever
“It's like the fastest product in terms of revenues that we've ever had.”
Reyna: The majority of ElevenLabs customers begin with customer support
“We do customer support, and the majority of our customers starts with customer support, and we make an absolute ton of money on that.”
ElevenLabs uses marketing-sourced SQLs as enterprise North Star metric
“What we've landed on as our North Star metric there is number of marketing sourced sales qualified leads.”
ElevenLabs lacked product-market fit until pivoting from dubbing to voiceovers
“When we worked on dubbing and the first early days, and we were like emailing, we didn't have product, product market fit. It was like very clear that, you know, people were slow to reply, then we sent samples, they weren't engaging, so we didn't through the 2…”
Staniszewski: ElevenLabs V3 combines reasoning and speech in a multimodal architecture
“Over what is now more of a theme where you kind of train a more of a multimodal approach where you combine a reasoning and speech together to create even better speech experience. So that's our most recent generation is effectively that the Releven v. Free.”
ElevenLabs grew headcount from under 100 to 250 in seven months
“Scaling the company from less than a hundred to now, 250 in a span of seven months while keeping culture intact.”
Staniszewski: Optimize angel investors for missing domain and go-to-market expertise
“On angels, we would usually optimize for do they have domain expertise that we don't have? That's one category. Second, can they help us validate ourselves in specific, specific circles we might not have access to? So like if you are an AI founder, it's maybe …”
ElevenLabs Launching Multi-Channel Enterprise Marketing Push in San Francisco
“We're going to be doing a big enterprise marketing push in San Francisco. We're doing billboards, we're doing podcasts, we're doing newsletters, we're doing events on the ground, and we're not going to measure any one channel in isolation, but instead, we'll l…”
ElevenLabs Uses Marketing-Sourced SQLs as Enterprise Marketing North Star
“What we've landed on as our North Star metric there is number of marketing sourced sales qualified leads.”
Harries: ElevenLabs enterprise marketing team will reach 20 people this year
“Our enterprise marketing team by the end of this year will be 20 people, and that's just for enterprise marketing. And then separately, our mobile app will be its own five to 10 person growth team.”
Staniszewski: Early YouTuber outreach for AI dubbing yielded lackluster interest
“There's like roughly, it was like, 15% reply rate initially from the first batches that we sent. I mean, we sent thousands of them. But the interest was like lackluster. All of them were, it's like, oh, I don't fully believe this is possible.”