ElevenLabs lacked product-market fit until pivoting from dubbing to voiceovers
Mati Staniszewski · ElevenLabs CEO/Co-Founder, Mati Staniszewski:The Untold Story of Europe’s Fastest Growing AI Startup · 20VC with Harry Stebbings · Sep 8, 2025 · at 21:28
Mati Staniszewski, CEO of ElevenLabs, details the company's early struggle for engagement before pivoting from video dubbing to text-to-speech narration.
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“When we worked on dubbing and the first early days, and we were like emailing, we didn't have product, product market fit. It was like very clear that, you know, people were slow to reply, then we sent samples, they weren't engaging, so we didn't through the 20, 22 period. And then when we shifted from dubbing into narration, voiceovers, then the product market signal started to hit.”
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