The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 113 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 5 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Adams: Canva's initial enterprise offering was just a sales contact page
“And what we launched three years ago wasn't really an Enterprise product. It was just a way for someone to get in contact with a salesperson.”
Canva rolls out new features through incremental percentage-based user cohorts
“We always roll out features as a percent, so if something is going out so we launched the Glow Up recently which is a total re, revitalization of Canva's interface. We start by rolling that out to one percent, then five percent, 10%, 20%? Hundred percent. That…”
Adams: Canva has reached 190 million users
“Now that we're at the size of a hundred and ninety million people using Canva”
Canva assigned one of its six early engineers to social features
“We had a very small engineering team. We had like six engineers. We dedicated one whole engineer for nine months to build this whole social experience. And it just didn't do very well.”
Canva's Head of People Started as Co-Founder Cliff Obrecht's Executive Assistant
“Our, my EA is now our head of people.”
Billionaire Canva co-founder Cliff Obrecht still flies economy class
“I still fly economy, unless I can get a points upgrade, because I can't, like, I'm like, you want 10 grand for, like, a five-hour trip? I'm like, I'll tough out that 10 grand, and I'll spend that 10 grand on something else.”
Obrecht: Canva still uses generous equity grants to compensate advisors
“Even in the earliest days, we used to pay people with generous equity grants, and we still do to this day to get them on as an advisor.”
Obrecht: Canva succeeded by consolidating a fragmented graphic design ecosystem
“So Canva was created because before Canva, the design ecosystem was incredibly fragmented. You had to go to a stock photo site to get your stock photos. You had to Go to Vistaprint to print your stuff. You had to use three different softwares to create your de…”
Canva CMO Zach Kitschke Joined as a 19-Year-Old Contract Content Writer
“Zach, our CMO joined Canva as like Content writer, a contract content writer. He was like, 19 at the time. He's been with the company about 10 years now. He's now a CMO.”
Canva scaled search traffic by templatizing features and creating a marketplace
“So what Canva did was they templatize their entire, like everything you can possibly do with a product to create a template for, then they actually created a marketplace. So now people can actually create their own templates. And you can buy them, which extend…”
Canva's phenomenal user growth mirrors Google Analytics' mass-market expansion playbook
“And that's what, you know, I think that's what Cliff and Melanie at Clamba have done. It's absolutely amazing. If you look at their user base, if you look at the forums, if you look at their incredible growth, Over the, even the past year has been nothing shor…”
Google Maps co-founder Lars Rasmussen acted as Canva's initial technical hiring filter
“One of the first people that I met was Lars Rasmussen, who co-founded Google Maps, and he was extremely helpful because he would actually, he realized the technical complexity of the project that we were trying to build, and so acted as the filter on who could…”
Canva raised its first round pre-product by demoing Perkins' previous bootstrapped startup
“With Canva, we actually, we raised our first round of funding before we actually built a product, and so we used Fusion Books as the demo of like, hey, we can actually build things and market a company and grow, and so that was sort of our proof point that we …”
Five venture capital firms flew to Sydney to pitch Canva for investment
“When we raised our most recent round, we had five firms fly here to Sydney, which was a lot of fun to see how the tables had finally turned after so much effort in the initial stages.”
Canva received over 200,000 user emails containing product suggestions and bug reports
“We've had over 200,000 emails From our users. A lot of those are suggestions and ideas for how we can improve the product or have new features. Some of those are bugs, of course.”