The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 5 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Tony Conrad predicts Blue Bottle Coffee will be a hallmark investment
“Blue bottle coffee is a bit of an atypical one for a tech investor to be doing, but it turns out that this is going to be, you know, one of the hallmark companies in our portfolio.”
Ferriss: Drinking hot liquids from standard disposable cups causes high microplastic consumption
“Disposable to go cups in most places outside of maybe blue bottle coffee, which uses a sugar cane coating, I believe. So you're putting hot water, hot coffee, hot matcha, whatever in that you are consuming lots of microplastics.”
Blue Bottle's e-commerce customers were completely different from its cafe regulars
“The customers most likely to want blue bottle coffee at home would be the same customers who go to our cafes. And what we found in actually visiting Many of our online customers is that they were completely different and that someone who's making coffee at hom…”
Schneider: James Freeman spent 10 years perfecting Blue Bottle's experience
“Take, for example, James Freeman from Blue Bottle Coffee. He went super deep into every detail of creating a great coffee experience. The origin of the coffee beans, the experience of walking into a cafe, the smell, the weight, the preparation of the drink, th…”