Bangaly Kaba, former Head of Growth at Instagram, explains why founders must allow growth hires six to nine months when foundational data tracking is missing.
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“And so, you know, sometimes it takes six to nine months to really start making progress if you don't have the right foundation.”
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More from Bangaly Kaba
Insight
Founders must understand their growth flywheel before hiring growth leaders
“It really works best when the founder understands one of their own primary flywheels and have figured it out. And so what I mean is like, it's really hard to outsource growth and say like, hey, head of growth, come like make us grow. If the founder doesn't rea…”
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Insight
Kaba: Early-stage startups should hire junior growth specialists, not senior executives
“I usually actually tell people to start junior. The reason why is a couple things. One is, you know, when you hire people who are more senior, they tend to be really, really good at, like, understanding systems, building for scale, Like helping to enable teams…”
Bangaly KabaNov 25, 2022▶ 25:3820VC: When to Make Your First Growth Hire? Senior or Junior? How To Onboard Them? How To Monitor Their Progress? from Growth Leaders @ Facebook, Instagram, Lyft, Instacart, Miro and more
AssertionSupported
Instagram retention rose from 20% to over 50% under Bangaly Kaba
“I think we improved our retention from about 20% to maybe over 50% while I was there.”
Bangaly KabaDec 16, 2021▶ 5:3120Growth: The Biggest Growth Lessons from Leading Teams at Instagram & Instacart, How To Structure The Hiring Process for Growth Teams, How To Onboard Growth Reps Efficiently and The Relationship Between Growth and The Rest of the Org with Bangaly Kaba, H
Insight
Early-stage startups should hire junior growth talent over senior leaders
“Yeah, I usually actually tell people to start junior. The reason why is a couple things. One is, you know, when you hire people who are more senior, they tend to be really, really good at, like, understanding systems, building for scale, like, helping to enabl…”
Bangaly KabaDec 16, 2021▶ 11:2620Growth: The Biggest Growth Lessons from Leading Teams at Instagram & Instacart, How To Structure The Hiring Process for Growth Teams, How To Onboard Growth Reps Efficiently and The Relationship Between Growth and The Rest of the Org with Bangaly Kaba, H
AssertionSupported
Instagram lacked basic registration flow data logging in 2016
“Even at the best companies, like when I joined Instagram, we literally did not have logging for all of the registration flow. It was incredible. We knew how many people started and how many people ended, but we did not know what was happening at every step of …”
Bangaly KabaDec 16, 2021▶ 19:4820Growth: The Biggest Growth Lessons from Leading Teams at Instagram & Instacart, How To Structure The Hiring Process for Growth Teams, How To Onboard Growth Reps Efficiently and The Relationship Between Growth and The Rest of the Org with Bangaly Kaba, H
PredictionHeld up
Bangali Kaba predicts Clubhouse will survive long-term
“Does it survive? Yeah, I think it does.”
Bangaly KabaDec 16, 2021▶ 31:5320Growth: The Biggest Growth Lessons from Leading Teams at Instagram & Instacart, How To Structure The Hiring Process for Growth Teams, How To Onboard Growth Reps Efficiently and The Relationship Between Growth and The Rest of the Org with Bangaly Kaba, H
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