Instagram lacked basic registration flow data logging in 2016
Bangaly Kaba · 20Growth: The Biggest Growth Lessons from Leading Teams at Instagram & Instacart, How To Structure The Hiring Process for Growth Teams, How To Onboard Growth Reps Efficiently and The Relationship Between Growth and The Rest of the Org with Bangaly Kaba, H · Dec 16, 2021 · at 19:48
Bangaly Kaba, former Head of Growth at Instagram, highlights foundational data logging gaps that existed at Instagram after its acquisition by Facebook.
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“Even at the best companies, like when I joined Instagram, we literally did not have logging for all of the registration flow. It was incredible. We knew how many people started and how many people ended, but we did not know what was happening at every step of that flow. Right. And that's like a world-class company that was owned by Facebook at the time in 2016.”
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