Developers increasingly drive enterprise software purchasing decisions bottom-up
Ed Sim · 20 VC 092: The Repeatable Playbook of SaaS with Ed Sim, Founding Partner @ BoldStart Ventures · Nov 30, 2015 · at 19:25
Ed Sim, Founding Partner at BoldStart Ventures, describes how software purchasing power within enterprises has shifted from top-down executives to developers.
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“I think developers are increasingly wielding more and more power in the enterprise these days, and it's one of those things where they're, you know, coding or develop, or using a new technology, they'll download it, or they'll try a free version, then they'll go to their CTO and be like, hey, 10 of us are using this right now, let's kind of Let's purchase a license here or buy kind of a monthly subscription.”
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