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Costolo: Scaling CEOs wrongly assume satellite offices automatically adopt HQ culture

Dick Costolo · 20VC: Dick Costolo on The Balance of Vision and Realism in Startups, The Biggest Challenge in Scaling Twitter & How To Optimise Decision Making Internally · Feb 12, 2018 · at 13:43

Dick Costolo, former CEO of Twitter, discusses operational pitfalls during global corporate expansion.

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“I think the biggest mistake a lot of CEOs of companies that are scaling outside their headquarters office for the first time make are They assume that all of the offices understand and operate based on, you know, the CEO and the headquarters folks understanding of what the priorities are and how to operate and what the culture should be like. And that's just not going to be the case unless you explicitly focus on it.”

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