Shopify acquired Kit CRM to establish its San Francisco office
Bram Sugarman · 20VC: Key Questions Entrepreneurs Must Ask in M&A's, Why Acquihires Come In 2 Different Categories & Why M&A Is Lumpy with Bram Sugarman, Director of Corporate Development @ Shopify · Oct 4, 2017 · at 11:20
Bram Sugarman, Director of Corporate Development at Shopify, details the acquisition of Kit CRM and how it fit into Shopify's regional and product strategy.
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“Actually, the team in San Francisco was a product acquisition. It was an incredible team out in San Francisco called Kit CRM, which was building a text-based interface to simplify a merchant experience. Their core initial offering was around simple marketing simplification. That's actually, that was actually a product category that falls into the product roadmap acceleration piece of our strategy, and it just so happened that they had been in San Francisco. We had been, you know, searching around to where our next geography might be in North America, and just found this great team with a great product, building a great strategy for our merchants, and decided to acquire them and keep that as our San Francisco office.”
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