Shopify uses M&A primarily to accelerate its product roadmap
Bram Sugarman · 20VC: Key Questions Entrepreneurs Must Ask in M&A's, Why Acquihires Come In 2 Different Categories & Why M&A Is Lumpy with Bram Sugarman, Director of Corporate Development @ Shopify · Oct 4, 2017 · at 6:01
Bram Sugarman, Director of Corporate Development at Shopify, explains how Shopify integrates its M&A strategy with its internal product roadmap.
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“I spend the majority of my time working with our product team and understanding what that roadmap looks like for the next one, two, three, five, 10 years, and we have an opportunity to look at each area and find out which of those specifically can be great candidates for M&A to bring in great founders, great Teams and great products to really accelerate exactly what we're trying to build, which is empowering entrepreneurs through software.”
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