Solly Solomou, Founder and CEO of LADbible Group, evaluates Snapchat's long-term competitive positioning against social media giants like TikTok and Meta.
“I believe Snap is an interesting place over the next five to 10 years. Whether it can compete with the TikToks, and the Metas, and at this scale, I mean, these players are Huge. And we've seen what they've done in AI. We've seen what they're doing in e-commerce and these kind of bets that they're making. They are massive. So I believe it will be a place for innovation, a place for young adults, in particular Gen Z, and we'll see how they connect to Gen Alpha.”
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“I think when you start a business, and this is just my personal experience, location, Isn't even on the mind. It's just survival or moving forward.”
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AssertionOpen · timeframe Feb 2025
Solomou: Snapchat is the number one messaging platform for young demographics
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