Salesforce could double its prices without losing many customers
Josh Stein · 20VC: DFJ's Josh Stein on Why VCs Must Adapt To Their Founders, The Major Transition Points For Aaron Levie @ Box & Why SaaS Startups Are Growing At A Rate Never Seen Before · Jan 9, 2017 · at 20:09
Josh Stein, Partner at DFJ, illustrates how deep workflow integration creates extreme pricing power and customer stickiness in enterprise SaaS using Salesforce as an example.
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“Salesforce could double their prices. I don't think they would lose many customers.”
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