Chad Peets, former Sutter Hill Ventures MD and early sales recruiter for Snowflake, explains how he maintained candidate quality controls while scaling Snowflake's sales organization alongside CRO Chris Degnan.
“This is the profile. I'm not deviating from it. Back to the conflict thing I said. So let's just say you hire, hire a new VP of the East, right? And he has his background or she, and he's got five people he wants to bring with him, which is a good thing because we need to hire, but he has these five people and they don't meet my profile. If I'm not on the front end or somebody like me isn't on the front end to support Chris and be Chris's eyes and ears, Then this VP, because Chris is now running a 400 person organization, he's not interviewing every candidate, he doesn't have the cycles to, this VP is going to go hire five reps that we know don't match our profile. Now, who knows more about which profile works? A VP that we've just hired, that's never sold the product, doesn't know anything about it, or Chris and I, who have built the entire sales organization? Well, I would argue Chris and I know the profile better than this person, but this person wants to bring in his five buddies that don't match the profile. I'm sorry, Mr. New VP, not happening, and I've had many of these conversations, and they're not popular, but Chris empowered me.”
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More from Chad Peets
PredictionOpen · timeframe May 2029
Peets: Anthropic will reach a $4T to $5T valuation
“I think Anthropik's a four or five trillion dollar company.”
Chad PeetsMay 23, 2026▶ 1:13Why Anthropic Are Causing a Comp Crisis & Why You’d Never Hire From Salesforce or ServiceNow · 20VC with Harry Stebbings
Opinion
Chad Peets says Anthropic is inflating the executive compensation bubble
“Anthropic is, is inflating that bubble. Not that they're doing anything wrong. They just have so much money they can spend. And so they are setting benchmarks that the rest of the market is trying to keep up with.”
Chad PeetsMay 23, 2026▶ 47:17Why Anthropic Are Causing a Comp Crisis & Why You’d Never Hire From Salesforce or ServiceNow · 20VC with Harry Stebbings
Opinion
Peets: Continental European tech sales talent lacks required work ethic
“I just think it's hard to find the types of people harder, I should say to find the types of people, particularly outside of the UK in Europe that are willing to put the effort in that I think is required to be successful. I just think it's challenging.”
Chad PeetsMay 23, 2026▶ 58:12Why Anthropic Are Causing a Comp Crisis & Why You’d Never Hire From Salesforce or ServiceNow · 20VC with Harry Stebbings
PredictionHeld up
Peets rejects sales reps unwilling to make a 30-minute commute
“If a sales inside salesperson is not willing to make the sacrifice of a 30 minute commute every day to further his own career, I don't want that person.”
Chad PeetsAug 23, 2024▶ 49:29Chad Peets: Why Most Sales Reps Underperform & Remote Reps Ignore Development | E1193 · 20VC with Harry Stebbings
Insight
Sales leaders, not founders, must build a startup's initial sales playbook
“I don't want to say it's BS. I think it's backwards. You need a salesperson to create the sales playbook.”
Chad PeetsAug 23, 2024▶ 14:34Chad Peets: Why Most Sales Reps Underperform & Remote Reps Ignore Development | E1193 · 20VC with Harry Stebbings
Insight
Including engineers in sales rep interviews slows hiring and creates friction
“So you bring the engineer in, number one, it slows the process down, ok? Number two, there's risk. I don't know what this engineer is going to say to the sales guy. We're recruiting. He could say something about the product that he shouldn't say. It scares the…”
Chad PeetsAug 23, 2024▶ 34:01Chad Peets: Why Most Sales Reps Underperform & Remote Reps Ignore Development | E1193 · 20VC with Harry Stebbings
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