Sales leaders, not founders, must build a startup's initial sales playbook
Chad Peets · Chad Peets: Why Most Sales Reps Underperform & Remote Reps Ignore Development | E1193 · 20VC with Harry Stebbings · Aug 23, 2024 · at 14:34
Chad Peets is a former Managing Director at Sutter Hill Ventures. He challenges the conventional wisdom that founders should build the initial sales playbook before hiring a sales leader.
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“I don't want to say it's BS. I think it's backwards. You need a salesperson to create the sales playbook.”
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