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Kerrest: Founders only need to make 3 to 5 key decisions annually

Frederic Kerrest · 20VC: Okta Founder Frederic Kerrest on Why You Want To Be A Monopolist In A Small Market, The Biggest Challenges in Scaling Okta To IPO and Being a16z's First Ever Fund Check · May 3, 2019 · at 29:56

Frederic Kerrest, co-founder and COO of Okta, shares his mental model on prioritization and focus for startup leadership.

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“And really at the end of the day, as a startup founder, there's probably three or five major decisions you have to get right every year. And that will really dictate what's going to happen with your company in the future.”

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Assertion Partly supported
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Assertion Supported
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“We went from focusing on small, medium businesses to focusing more on mid-market companies and a little bit upscale because those companies, A, had more pain, B, they had more budget, and C, they were looking for solutions like the ones we had”
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