Frederic Kerrest, co-founder and COO of Okta, discusses founder-market fit in enterprise software, citing examples like Salesforce, Workday, and ServiceNow.
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“I think if you look at successful enterprise software founders, whether it was Mark Benioff and Parker Harris, Salesforce, or whether it was Anil Bushri, And Dave Duffield at Workday or whether it was Fred Luddy at ServiceNow, these are all folks who did not start as twenty-somethings out of college with an idea. These are folks who'd seen how businesses work, who'd seen the opportunities to improve the processes, the systems that were happening, and who'd seen a way to move all these companies forward.”
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More from Frederic Kerrest
Insight
Kerrest: Exceptional Founders Are Constrained Without Large, Growing Markets
“You can have a super special founder, but if you don't have that big market opportunity and there's not that opportunity to create the growth and to figure out the go to market strategy and all these other things, I think you're going to be kind of constrained…”
Frederic KerrestMay 3, 2019▶ 9:1120VC: Okta Founder Frederic Kerrest on Why You Want To Be A Monopolist In A Small Market, The Biggest Challenges in Scaling Okta To IPO and Being a16z's First Ever Fund Check
Insight
Kerrest: Startups should dominate small markets with adjacent expansion opportunities
“What he's looking for, and I agree with, is you want to become a monopolist in a small market with a lot of adjacencies.”
Frederic KerrestMay 3, 2019▶ 11:5220VC: Okta Founder Frederic Kerrest on Why You Want To Be A Monopolist In A Small Market, The Biggest Challenges in Scaling Okta To IPO and Being a16z's First Ever Fund Check
Insight
Kerrest: Two to four co-founders is the optimal startup team size
“I think if you look at the data says that solo founders always have a tougher time. I think you really see a lot of success in the two through four group of co-founders. I think once you get five co-founders or more, there's just too many cooks in the kitchen.”
Frederic KerrestMay 3, 2019▶ 16:5720VC: Okta Founder Frederic Kerrest on Why You Want To Be A Monopolist In A Small Market, The Biggest Challenges in Scaling Okta To IPO and Being a16z's First Ever Fund Check
AssertionPartly supported
Okta was Andreessen Horowitz's first fund investment check in 2009
“We were the first check that they wrote out of their first fund. In the summer of 2009 was into our seed round, and then obviously they led our series A in 2010.”
Frederic KerrestMay 3, 2019▶ 22:5220VC: Okta Founder Frederic Kerrest on Why You Want To Be A Monopolist In A Small Market, The Biggest Challenges in Scaling Okta To IPO and Being a16z's First Ever Fund Check
AssertionSupported
Okta pivoted from small businesses to mid-market and enterprise in 2011
“We went from focusing on small, medium businesses to focusing more on mid-market companies and a little bit upscale because those companies, A, had more pain, B, they had more budget, and C, they were looking for solutions like the ones we had”
Frederic KerrestMay 3, 2019▶ 16:2520VC: Okta Founder Frederic Kerrest on Why You Want To Be A Monopolist In A Small Market, The Biggest Challenges in Scaling Okta To IPO and Being a16z's First Ever Fund Check
Disclosure
Kerrest: Okta restrained sales spending with a mandatory payback governor
“In our case, it was always about how fast can we grow, but we want to have a certain amount of payback on the investment that we made in sales marketing. So we kind of had a governor on how long it was going to take to get paid back for a dollar invested and g…”
Frederic KerrestMay 3, 2019▶ 20:5220VC: Okta Founder Frederic Kerrest on Why You Want To Be A Monopolist In A Small Market, The Biggest Challenges in Scaling Okta To IPO and Being a16z's First Ever Fund Check
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