Lime deliberately rejected Uber's playbook of launching without prior city approval
Brad Bao · 20VC: Lime CEO Brad Bao on How Lime Assess The Micro-Mobility Landscape and Competition Today, What It Takes To Launch and Win A New City & Why Lime Have Spent $0 on Marketing To Date · Jun 14, 2019 · at 26:40
Brad Bao, co-founder and CEO of micro-mobility platform Lime, discusses common industry advice that he chose to ignore when building the business.
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“When we started a company that the proven formula, which is a uncommon common practice, That idea to get into a city. Well, you know Uber established it, right? You just go to the city, you launch the service, and talk about it with the city after that. And we just deliberately didn't do that.”
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