“If at the end of a process, you know, with Figma spending a couple of weeks doing all this work if you're not like, all right, I'm in. I want to do this. It tends to be a little bit of a yellow flag for me. And if they're actively trying to pit you against a, you know, another company, I just get nervous because we've seen some people who we've hired like that. And then, you know, as soon as things are tough or what, you know, they didn't have the initial success they expected or that other company that maybe they didn't tell you, but they're actually more excited about came back with a better offer or a different offer. They leave, and so do all the investigation you want to do during the process, but then by the end, like both sides should feel like they're all in on this candidate.”
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More from Sean Boscanian
Opinion
Figma CRO Sean Boscanian argues traditional software sales quotas are arbitrary
“My perspective is quotas are kind of made up.”
Sean BoscanianMar 21, 2026▶ 22:13This is why I don't believe in sales quotas | Figma CRO · 20VC with Harry Stebbings
Insight
Figma AEs must generate their own pipeline without relying on SDRs
“A's have to be responsible for their own PG, like full stop. That I think is, is consistently true anywhere I've been, and I firmly believe in it. I think that's critical. That is the job in a lot of ways, like the most important part of the job.”
Sean BoscanianMar 21, 2026▶ 14:02This is why I don't believe in sales quotas | Figma CRO · 20VC with Harry Stebbings
“I just think it's too much of a lagging indicator. And I think it, what my fear is, it creates lazy leadership. If we're performance managing based on the idea that someone got to their number or didn't get to their number at the end of a month, quarter, or ye…”
Sean BoscanianMar 21, 2026▶ 48:18This is why I don't believe in sales quotas | Figma CRO · 20VC with Harry Stebbings
Disclosure
Figma operates without a traditional customer success team, says CRO Boscanian
“We don't actually have a traditional CS team.”
Sean BoscanianMar 21, 2026▶ 7:52This is why I don't believe in sales quotas | Figma CRO · 20VC with Harry Stebbings
Disclosure
Figma operates without traditional sales development representatives, says CRO Boscanian
“We also don't have traditional SDRs.”
Sean BoscanianMar 21, 2026▶ 13:34This is why I don't believe in sales quotas | Figma CRO · 20VC with Harry Stebbings
Disclosure
Figma sets average enterprise sales quotas at 3x to 4x OTE
“An average enterprise rep here might have three to four X their OTE for a quota, and we're happy with that.”
Sean BoscanianMar 21, 2026▶ 0:18This is why I don't believe in sales quotas | Figma CRO · 20VC with Harry Stebbings
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