Nilan Peiris: Growth edge comes from novel creative bursts, not generic playbooks
Nilan Peiris · Nilan Peiris: What Growth Hacks Worked and What Did Not, from Wise CPO | E1182 · 20VC with Harry Stebbings · Jul 26, 2024 · at 2:26
Wise CPO Nilan Peiris explains why creative content breakthroughs drive far better growth outcomes than standard marketing playbooks.
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“Bit that the edge is, is usually in the creativity. Or when someone figures a different way, a different form of content that suddenly gets cut through, and suddenly everyone's doing, everyone will start copying that. But these kinds of bursts usually have a outsized outcome than the generic.”
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