Top-of-funnel marketing is wasted without first optimizing retention and conversion metrics
Peter Pham · 20VC: Science Inc's Peter Pham on Why The Battle Between Entrepreneurs & VCs Is Unfair, How To Even The Playing Field & How To Tell When A VC Really Is Interested · Aug 29, 2016 · at 22:20
Peter Pham is co-founder of startup studio Science Inc. He advises early-stage startup founders on conversion metrics and growth sequencing.
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“Before you dump everything at the top end of the funnel, there's a multiplier effect by increasing the retention by 20% or increasing the time for someone to do something by 20%. Like, those little things make the, before you dump everything at the top, whether it be big viral tactics or big advertising or, you know, big PR stunts, whatever it is, Like, you're wasting all of that effort if you're not focused on that, that, that tight funnel of conversion.”
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