Startup customer acquisition costs never scale linearly as customer bases expand
Peter Pham · 20VC: Science Inc's Peter Pham on Why The Battle Between Entrepreneurs & VCs Is Unfair, How To Even The Playing Field & How To Tell When A VC Really Is Interested · Aug 29, 2016 · at 21:36
Peter Pham is co-founder of Science Inc. Here he discusses why customer acquisition efficiency inevitably degrades as startups attempt to scale.
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“Whereas everybody's assumption is, I've acquired this many customers for the X. People believe that's linear. That's never true. Never, ever, ever true.”
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