Anna Shedletsky, founder and CEO of Instrumental, shares tactics for building investor relationships when starting without a pre-existing VC network.
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“I think what I have kind of stumbled into is you just go and ask advice. This is a great way to get like half an hour of free consulting about what you should be worried about in your business and what you should be doing about X, Y, Z, or the other.”
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More from Anna Shedletsky
Disclosure
Shedletsky: Instrumental had a high-watermark term sheet pulled during redlines
“We had our high watermark term sheet pulled on us for what we believe was no fault of our own. A week after we thought we'd finished the pre-signing due diligence and had Started trading red lines back and forth, and that pulled term sheet created difficulties…”
Anna ShedletskyApr 7, 2017▶ 21:0220VC: How To Create FOMO For Investors, How To Manage VC Conversations & A Repeatable Process For Learning New Things with Anna Shedletsky, Founder & CEO @ Instrumental.ai
PredictionNot checkable as stated
Shedletsky: US will permanently fall behind without manufacturing automation
“If we don't automate, others will, and we won't be able to catch up, and I think it's important to keep that playing field as level as possible for as long as possible.”
Anna ShedletskyApr 7, 2017▶ 4:1220VC: How To Create FOMO For Investors, How To Manage VC Conversations & A Repeatable Process For Learning New Things with Anna Shedletsky, Founder & CEO @ Instrumental.ai
Insight
Shedletsky: Filter candidates faster with a 15-minute upfront culture screen
“We actually found out it was easier and faster to figure out if someone was a fit by doing a culture screen first. It took 15 minutes and essentially it's, would I want to have a conversation with this person again after this call, or am I happy this call is o…”
Anna ShedletskyApr 7, 2017▶ 9:4920VC: How To Create FOMO For Investors, How To Manage VC Conversations & A Repeatable Process For Learning New Things with Anna Shedletsky, Founder & CEO @ Instrumental.ai
Disclosure
Shedletsky: Instrumental generated investor FOMO using a Y Combinator interview date
“A few months after taking angel funding, we applied to Y Combinator, fully intending to try to get in because we thought it would be a great network for our company, and our application was selected for an in-person interview, and I picked a date three weeks o…”
Anna ShedletskyApr 7, 2017▶ 17:1620VC: How To Create FOMO For Investors, How To Manage VC Conversations & A Repeatable Process For Learning New Things with Anna Shedletsky, Founder & CEO @ Instrumental.ai
Insight
Shedletsky: Ask experts to evaluate each other's advice to resolve conflicts
“I especially like to collect advice from several people and then ask those people to give me advice on the advice I've gotten from other people, which is particularly useful when you're not really sure how to judge differing perspectives.”
Anna ShedletskyApr 7, 2017▶ 8:2120VC: How To Create FOMO For Investors, How To Manage VC Conversations & A Repeatable Process For Learning New Things with Anna Shedletsky, Founder & CEO @ Instrumental.ai
Insight
Shedletsky: Founders must run parallel Plan B strategies for critical milestones
“Anything that's company critical, like Hiring this first hire or fundraising or whatever. You need to have a plan B”
Anna ShedletskyApr 7, 2017▶ 10:4920VC: How To Create FOMO For Investors, How To Manage VC Conversations & A Repeatable Process For Learning New Things with Anna Shedletsky, Founder & CEO @ Instrumental.ai
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