Reinhart: Customer data showed ThredUp's original peer-to-peer model was wrong
James Reinhart · 20VC: Why Your Board Are Right 50% of The Time, Biggest Lessons From Being Mentored By Reed Hastings & Raising $130m in Funding and The Balance Between Growth and Capital Efficiency with James Reinhart, Founder & CEO @ ThredUp · Apr 27, 2018 · at 8:45
James Reinhart, founder and CEO of ThredUp, reflects on the company's early decision to shift away from its original peer-to-peer business model.
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“My vision was to reinvent the second-hand market and make it Better for buyers and sellers in 2010. And what I realized was that building a peer to peer business was not the right way. And that the data and the qualitative feedback from customers suggested that there was a better way.”
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