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Verna: Early startups shouldn't outsource growth entirely to a growth team

Elena Verna · 20VC: When to Make Your First Growth Hire? Senior or Junior? How To Onboard Them? How To Monitor Their Progress? from Growth Leaders @ Facebook, Instagram, Lyft, Instacart, Miro and more · Nov 25, 2022 · at 8:00

Elena Verna was not on this episode. A recording of them was played into it, so these are their words but not an appearance on 20VC. It still counts as said, and it is kept out of every score on their page.

Elena Verna, interim Head of Growth at Amplitude, warns early-stage tech leaders against relieving founding product managers and marketers of growth responsibility.

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“On the other side, I also think that not putting any pressure of growth on your original founding team of those first 30 50 people is a mistake. If you immediately hire head of growth or growth team and say, hey, none of my PMs, none of my marketers are responsible for growth at all, because I'm immediately outsourcing it to another team where I'm putting All of the goals pressure on is an absolute mistake because then you're going to have teams that are just releasing stuff as the most imaging impact to your business.”

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Prediction Not checkable as stated

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Verna: Early startups shouldn't outsource growth entirely to a growth team

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