Nick Jones: Simplicity in storytelling and products prevents confusion
Nick Jones · Nick Jones: How I Founded Soho House; Brand Marketing Tips; Hiring Advice | 20VC #898 · 20VC with Harry Stebbings · Jun 17, 2022 · at 13:48
Nick Jones, founder of Soho House, reflects on how his dyslexia forces him to simplify design, product offerings, and brand storytelling.
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“To me, simplification, whether it's in design, or whether it's food on a plate, or whether it's in a tech stack, or whether it's in anything we do, needs to be incredibly simple. And I think when you keep your story simple, people do understand it. And I think if you make it over complicated, and you add too many layers, then people get very confused.”
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