Organic social referral is the strongest indicator of consumer brand health
Adam Pritzker · 20VC: Why The Current VC Financing Mechanism For Consumer Brands Is Broken, Why The Infrastructure To Power Emerging Brands Is Broken and What The Re-Platforming of Retail Means For The Next Decade in Consumer with Adam Pritzker, Chairman & CEO @ Assemble · Mar 15, 2019 · at 18:44
Adam Pritzker, Chairman & CEO of Assembled Brands, shares key indicators for evaluating consumer brand performance on social platforms.
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“And the best sign that a brand is doing well is what I would guess I would call organic referral. So it's people are seeing the content, they're commenting on the content, and they're sharing the content organically.”
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