VC hyper-growth expectations conflict with the reality of scaling physical inventory
Adam Pritzker · 20VC: Why The Current VC Financing Mechanism For Consumer Brands Is Broken, Why The Infrastructure To Power Emerging Brands Is Broken and What The Re-Platforming of Retail Means For The Next Decade in Consumer with Adam Pritzker, Chairman & CEO @ Assemble · Mar 15, 2019 · at 10:34
Adam Pritzker is the Chairman & CEO of Assembled Brands. He explains why traditional venture capital funding creates a structural mismatch for inventory-heavy consumer goods companies.
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“And the problem with VC financing and the manufactured consumer goods space is that the growth expectations exceed the reality of prudently growing a physical inventory base.”
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