Insight certainty 4/5 debate potential 2/5

Grosser: Early startups should hire nerdy, product-oriented sales reps

Jeanne DeWitt Grosser · 20 Sales: The Stripe Sales Playbook; Who Should Create It, When Should it Be Done, Where Do Many Go Wrong | How To Identify 10x Sales Hires and How To Structure the Hiring Process in Sales with Jeanne DeWitt Grosser, Head of Americas Revenue & Growth @ St · Mar 9, 2022 · at 8:35

Jeanne DeWitt Grosser, Head of Americas Revenue & Growth at Stripe, discusses ideal candidate profiles for early-stage startup sales hiring.

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“One, you've got to have a product oriented salesperson. So somebody who's going to get deep in your product, geek out on it, can articulate the vision and the product capabilities in line with how a founder would. Which is very different than hiring somebody who maybe has, you know, worked at Salesforce for the last 10 years, right? So you've got to find that person who I think is a little bit nerdier, a little bit more product-oriented than maybe when you're at scale.”

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Insight
Grosser: Pure product-led growth stops working beyond Series B
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Insight
Grosser: Great sales reps can run effective calls without deep product knowledge
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Insight
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Opinion
Grosser: Modern sales compensation structures are outdated 20-year-old relics
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Disclosure
Grosser: Stripe's internal tooling and systems haven't scaled with sales headcount
“Honestly, like, we're hyper growth, and I think our, the underlying tool systems operations haven't scaled as quickly as we've Scaled salespeople. Data, rigor, velocity, those all hold us back.”
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Insight
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