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Grosser: Great sales reps can run effective calls without deep product knowledge

Jeanne DeWitt Grosser · 20 Sales: The Stripe Sales Playbook; Who Should Create It, When Should it Be Done, Where Do Many Go Wrong | How To Identify 10x Sales Hires and How To Structure the Hiring Process in Sales with Jeanne DeWitt Grosser, Head of Americas Revenue & Growth @ St · Mar 9, 2022 · at 17:06

Jeanne DeWitt Grosser, Head of Americas Revenue and Growth at Stripe, explains how new sales representatives can start customer calls early in onboarding by focusing on questioning rather than exhaustive product details.

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“A savvy salesperson can talk to somebody actually knowing very little about the product they're selling because what great salespeople do is ask good questions. And so if you can teach folks what questions to ask out of the gates, they actually can run calls pretty effectively and then just admit when they don't know the answer and go back and get it.”

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