Berberian: Sphero expanded direct-to-consumer sales from 10% to 25%
Paul Berberian · 20VC: How Entrepreneurs Should Manage Their Board & Why Time Constraints Are Always The Key To Progress with Paul Berberian @ Sphero · Aug 19, 2016 · at 10:40
Paul Berberian, CEO of Sphero, shares the breakdown of Sphero's sales distribution channels between traditional retail and online direct sales.
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“We started off maybe having 10%, you know, direct to consumer and that's, I'd consider sites like Amazon, More direct to consumer than a, you know, brick and mortar traditional retail. That's now shift to closer to 25% in the last couple of years, and last year was quite significant. We moved quite a bit through online channels. We move about 10% through our website directly.”
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