Berberian: Direct-to-consumer hardware sales are primarily a US and UK phenomenon
Paul Berberian · 20VC: How Entrepreneurs Should Manage Their Board & Why Time Constraints Are Always The Key To Progress with Paul Berberian @ Sphero · Aug 19, 2016 · at 11:03
Paul Berberian, CEO of Sphero, explains why consumer hardware startups must adopt an omnichannel strategy when expanding internationally outside the US and UK.
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“I mean, we're bullish on that because it's obviously better margin for us, but it's a U.S. Phenomenon primarily, and maybe a little bit in the U.K. In other markets, it's still very much brick and mortar, and so you have to take an omni-channel approach.”
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