Belsky: Twitter's early onboarding failed newer user cohorts seeking news
Scott Belsky · 20VC: Scott Belsky on Why We Must Challenge Our Faith In The Strength of Resources, Why We Must Rethink The Product Creation and Design Process & How To Determine Between The Good and The Truly Great When Assessing Individuals · Jan 7, 2019 · at 20:20
Scott Belsky (Adobe CPO and Benchmark Venture Partner) uses Twitter as an example of why onboarding flows must evolve alongside shifting user demographics.
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“The newest customers of Twitter, it seems just want the news. You know, they just want to see what's going on. And so in some ways, Twitter's onboarding was like the perfect onboarding for maybe a hundred and fifty million people. And then the newest cohort of new customers needed something entirely different.”
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