Ripley: Kraken Reached Multi-Billion Valuation With Minimal Marketing
Dave Ripley · Dave Ripley: Are the SEC Overreaching with its Approach to Crypto? Should Gensler Step Down? | E1108 · 20VC with Harry Stebbings · Jan 26, 2024 · at 12:37
Dave Ripley is the CEO of cryptocurrency exchange Kraken. He discusses how Kraken scaled into a multi-billion dollar business primarily through organic growth prior to launching major marketing campaigns.
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“We made it to become an enormous, you know, multi-billion dollar company without frankly doing much marketing at all, which is kind of amazing in and of itself.”
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More from Dave Ripley
Ripley: SEC's Crypto Approach Is Flawed Compared to Canada and Europe
“Their entire approach is off. Right. So it's just completely off. And so the right approach is what we see everywhere, what we see in Canada and in Europe and in UK where parliament or legislatures work, work to put in place proper laws.”
Ripley Predicts the SEC Will Lose Its Crypto Enforcement Lawsuits
“They won't be successful, right? They've lost an XRP. They've lost the grayscale thing. They just kind of continue to not see success with these with these actions. So I don't think they, you know, they won't be successful.”
Ripley Predicts Kraken and the Crypto Industry Will 10x in Five Years
“I think we will be at a meaningfully different place as an industry in order of magnitude bigger. I think Kraken will likely be more than an order of magnitude bigger in that timeframe.”
Ripley Claims Most 2024 US Presidential Candidates Are Pro-Crypto
“The majority of the candidates out there are you know, pro Bitcoin, pro cryptocurrency.”
Ripley Predicts the US Will Elect a Pro-Crypto President Soon
“Over the coming set of elections, we will have a pro-Bitcoin, pro-cryptocurrency president, because crypto and Bitcoin are naturally going to grow.”
Ripley: Crypto Exchanges Are Not Commoditizing Due to Foundational Complexity
“I think it's going in the opposite direction. It's extraordinarily difficult to get all the foundations right, security, red compliance, all these different pieces. So much so that we've seen a lot of companies come, not just go by the wayside, but completely …”