Sinek built a global brand without spending any money on marketing
Simon Sinek · Simon Sinek: On Trust; Why Millennials Avoid Conflict; How to Listen Effectively | E1033 · 20VC with Harry Stebbings · Jul 10, 2023 · at 9:29
Author and speaker Simon Sinek discusses how he relied exclusively on early adopters and word-of-mouth rather than paid marketing to build his brand.
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“And so I would turn down business from people who sat in the majority and focus exclusively on the early adopters, and that's what made my career and my brand grow. Because I didn't spend any money on marketing.”
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