Gotthilf: Educational apps inherently struggle with user retention compared to games
Gina Gotthilf · Gina Gotthilf: Lessons Scaling Duolingo from 3-200M Users; How to Master PR and Comms | E1028 · 20VC with Harry Stebbings · Jun 21, 2023 · at 13:08
Gina Gotthilf was Head of Growth at Duolingo. She explains why the Duolingo growth team looked at mobile game mechanics for user retention rather than other education apps.
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“Games get retention, right? And education apps do not get retention, right?”
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