Oliver Jay: Founders must drive sales until the initial playbook exists
Oliver Jay · 20VC: The Memo: What is a Sales Playbook? Does the Founder Need to Create It? Should the First Sales Hire Be a Leader or a Rep? · Jul 27, 2022 · at 7:00
Oliver Jay, former Head of Sales at Asana, discusses early-stage go-to-market strategies and the role of founders in initial sales discovery.
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“If that playbook hasn't been written, founder must be involved. You have to talk to the customer to hear the feedback firsthand so that you can then incorporate it into your product and eventually get the product market fit.”
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