Joon Sung Park, Co-founder and CEO of Simile, discusses the scaling trajectory of AI inference costs and high-stakes enterprise behavioral simulation economics.
“I actually do think simulation can actually be the next frontier of that, where in my vision, I think there's a world in which in about two, three years, we're running a single simulation session, and that's going to take 10, twenty million dollars to run a single session, but it's going to be so valuable that people will pay a hundred million dollars for it.”
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More from Joon Sung Park
Insight
Park: Simile Optimizes for Human Biases Over Super-Rationality
“So the way we see it is if you look at large length model companies today, fundamentally the task they have at hand is to create super rational, intelligent machines that are good at coding, that are good at natural sciences and mathematics. Similarly doesn't …”
Joon Sung ParkJul 31, 2026▶ 7:09The AI Company Simulating the Entire Economy | Simile Co-founder & CEO, Joon Sung Park
PredictionNot checkable as stated
Park: AI simulation can help solve wicked problems like climate change
“Simulation I do think can also be a cure for many of what we call quote unquote wicked problems.”
Joon Sung ParkJul 31, 2026▶ 13:35The AI Company Simulating the Entire Economy | Simile Co-founder & CEO, Joon Sung Park
Insight
Park: Simulation models learn by validating daily real-world hypotheses
“I actually think simulation has even better mechanism, which is the world is our ground truth. We live in the ground truth world. So what we can do is every single day, we can be generating tens of thousands of hypotheses. Each hypothesis is mapped onto an end…”
Joon Sung ParkJul 31, 2026▶ 18:09The AI Company Simulating the Entire Economy | Simile Co-founder & CEO, Joon Sung Park
AssertionSupported
Park: Simile models predict human behavior with 85% accuracy
“We show that we can actually predict people's behaviors and attitudes 85% as accurately as people replicate their own.”
Joon Sung ParkJul 31, 2026▶ 23:15The AI Company Simulating the Entire Economy | Simile Co-founder & CEO, Joon Sung Park
PredictionOpen · timeframe Jul 2031
Park: Synthetic panels will become larger than the human panel market
“The way I see it, synthetic panels will be larger than our, what we know to be the current human panel market, in part because this can really raise the ceiling of the kind of questions we can answer.”
Joon Sung ParkJul 31, 2026▶ 23:51The AI Company Simulating the Entire Economy | Simile Co-founder & CEO, Joon Sung Park
AssertionContradicted
Park: Stanford simulation first explicitly architected agent memory, planning, reflection
“And then was paired with memory planning and reflection. Really the first times that those concepts Came out to be an explicit part of the architecture in, quote unquote, agentic workflows.”
Joon Sung ParkJul 31, 2026▶ 3:45The AI Company Simulating the Entire Economy | Simile Co-founder & CEO, Joon Sung Park
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