Hecker: Influencers and ambassadors are now a top customer acquisition channel
Christian Hecker · Christian Hecker & Johan Brenner: The Biggest Fundraising Lessons Having Raised $1.3BN | E1116 · 20VC with Harry Stebbings · Feb 16, 2024 · at 49:29
Christian Hecker is the co-founder and CEO of Trade Republic. He explains how creator and ambassador marketing replaced traditional paid ad channels for customer acquisition.
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“So this is something we underestimated. You thought those chaps are incredibly expensive and why would you give them so much money? And now it's a bunch of ambassadors who really drive your authenticity and are your biggest connection pieces to the audience, to the community, right? Especially for product like ours, that when you get it once in your hand and you use it, you tell your friends and family about it. So I guess this is one of the largest marketing channels we have by now.”
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