Insight certainty 4/5 debate potential 2/5

Young Women Are the Primary Early Adopters for Social Platforms

Jeremy Liew · 20VC: The Snapchat Memo: Lightspeed's Jeremy Liew on The 4 Key Elements To Consider When Evaluating A Consumer Social Product, What is Good/Great/World Class For Retention, Usage and Downloads in Consumer Social Today & The Core Insight Development of Eva · Feb 24, 2021 · at 11:22

Jeremy Liew is a partner at Lightspeed Venture Partners. He explains why demographic trends and word-of-mouth dynamics among young women drive consumer social growth.

0:00 / 0:10exact quote · 10.4s
720p mp4 · rendered on demand · StarZero watermark
“Whether it be Facebook or Instagram or Pinterest or Vine or Tumblr back in the day or TikTok, you know, it's always been young women who've been that first set of early adopters”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Jeremy Liew

Opinion
Liew: Pessimism around consumer tech investing is unwarranted
“I actually say that the evidence suggests that there's actually a lot of breakthroughs happening on the consumer side. You know, HQ Trivia is having a moment right now. TBH, Saraja, Marco Polo, Musical.ly, as we mentioned, Cheddar, Prisma, Pokemon Go, all on t…”
Jeremy Liew Feb 19, 2018 ▶ 6:09 20VC: Lightspeed's Jeremy Liew on Being The First Investor in Snapchat, Why The Pessimism Around Consumer Is Wrong & Why Silicon Valley Is An Isolated Bubble and What Can Be Done To Change This
Insight
Jeremy Liew: Young women and Black youth predict future consumer tech trends
“If you follow what young women and young African Americans do today, you'll get a window into what we'll all do in the future. I think they're the really, the early adopters of popular culture, and so we always look for apps and services that over-index to tho…”
Jeremy Liew Feb 19, 2018 ▶ 19:59 20VC: Lightspeed's Jeremy Liew on Being The First Investor in Snapchat, Why The Pessimism Around Consumer Is Wrong & Why Silicon Valley Is An Isolated Bubble and What Can Be Done To Change This
Insight
Liew: Former operators turned VCs are most prone to over-steering founders
“People who used to be operators are most prone to, because they're actually used to making the key decisions, and if they had senior roles in their operating companies in the past, they might actually be used to, quote unquote, overruling the team when their j…”
Jeremy Liew Apr 22, 2019 ▶ 13:25 20VC: Lightspeed's Jeremy Liew on Why It Is More Important To Be Right Than Contrarian, The Most Common Mistakes Made By Hyper-Growth Companies & 3 Characteristics That Make An Individual Incredible At Sourcing
Assertion Supported
Liew: Largest e-commerce outcomes are multi-brand retailers competing with Amazon
“The biggest outcomes in the space had been in companies that were multi-brand retailers, and in some sense competing with Amazon and doing so successfully.”
Jeremy Liew Apr 22, 2019 ▶ 32:09 20VC: Lightspeed's Jeremy Liew on Why It Is More Important To Be Right Than Contrarian, The Most Common Mistakes Made By Hyper-Growth Companies & 3 Characteristics That Make An Individual Incredible At Sourcing
Assertion Not checkable as stated
The Dominant VC Narrative in 2012 Was That Consumer Social Was Dead
“And I think you also have to bear in mind that in 2012, the dominant narrative was that social was dead. Facebook and Instagram had run the table like there were no more new opportunities in social anymore.”
Jeremy Liew Feb 24, 2021 ▶ 16:55 20VC: The Snapchat Memo: Lightspeed's Jeremy Liew on The 4 Key Elements To Consider When Evaluating A Consumer Social Product, What is Good/Great/World Class For Retention, Usage and Downloads in Consumer Social Today & The Core Insight Development of Eva
Insight
Outlier Social Apps Require >50% DAU/MAU and 30-40% D30 Retention
“In messaging and social networks, you would want to see at least a DAU to MAU ratio of north of 50%, and you would want to see at least a D-thirty of, say, 30 to 40%. For, you know, for something to really be working, to be sort of at that outlier level.”
Jeremy Liew Feb 24, 2021 ▶ 19:42 20VC: The Snapchat Memo: Lightspeed's Jeremy Liew on The 4 Key Elements To Consider When Evaluating A Consumer Social Product, What is Good/Great/World Class For Retention, Usage and Downloads in Consumer Social Today & The Core Insight Development of Eva
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 1,200 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.