Jeanne DeWitt Grosser, Head of Americas Revenue & Growth at Stripe, discusses how Stripe structures deal reviews and mitigates risk during complex sales cycles.
0:00 / 0:17exact quote · 17.1s
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“One of the things actually we do is like deal premortems, and we actually call it that, where before you've lost the thing, you know, your mid-cycle, you actually go through a review to think through all the ways in which you could lose this so that you can proactively shore those up.”
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Insight
Grosser: Pure product-led growth stops working beyond Series B
“So at Stripe, as an example, product-led growth, sort of like the online self-search channel was awesome for, let's call it a series A, series B company. The minute you get past that, it doesn't work anymore. You're not like, if you build it, they will come. P…”
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Insight
Grosser: Great sales reps can run effective calls without deep product knowledge
“A savvy salesperson can talk to somebody actually knowing very little about the product they're selling because what great salespeople do is ask good questions. And so if you can teach folks what questions to ask out of the gates, they actually can run calls p…”
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Insight
Grosser: Product managers pitch effectively because they own the product vision
“Products should be pretty darn good at pitching as well. It has a stronger point of view often on the vision because it's in their head.”
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Opinion
Grosser: Modern sales compensation structures are outdated 20-year-old relics
“I just think a lot of it is still a relic of how sales worked 20 years ago, and I think there's, like, a huge opportunity to be more innovative in the metrics, in the integration of cash and equity.”
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Disclosure
Grosser: Stripe's internal tooling and systems haven't scaled with sales headcount
“Honestly, like, we're hyper growth, and I think our, the underlying tool systems operations haven't scaled as quickly as we've Scaled salespeople. Data, rigor, velocity, those all hold us back.”
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Insight
Grosser: Early startup sales is equal parts revenue generation and R&D
“Because I've always sort of said sales is one part revenue and one part R&D.”
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