Assertion certainty 4/5 debate potential 1/5

Kaba: Hundreds of thousands of Instagram users failed to log in daily

Bangaly Kaba · 20VC The Memo: Inside the Growth Engines of Facebook, Twitter, Instagram and Instacart with the Growth Leaders Who Built Them; How Instagram Went from 440M to 1BN, How Twitter Changing Their Signup Flow was a Needlemover and How Removing Card Payment Requ · Mar 25, 2022 · at 17:18

Bangaly Kaba was not on this episode. A recording of them was played into it, so these are their words but not an appearance on 20VC. It still counts as said, and it is kept out of every score on their page.

Bangali Kaba, former head of growth at Instagram, explains how solving password loss and account access friction unlocked massive retention gains.

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“We had a team that was responsible for what I call access churn. Access churn was basically you, Harry, are in Instagram. You sign out for whatever reason, right? Like you just don't want background data. You want privacy. And we started seeing that just a ton of people, hundreds of thousands of people a day who would never get back into their account because they forgot their password. So we fixed that, which was actually a massive win.”

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Insight

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Assertion Supported

Instagram retention rose from 20% to over 50% under Bangaly Kaba

“I think we improved our retention from about 20% to maybe over 50% while I was there.”

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Insight

Early-stage startups should hire junior growth talent over senior leaders

“Yeah, I usually actually tell people to start junior. The reason why is a couple things. One is, you know, when you hire people who are more senior, they tend to be really, really good at, like, understanding systems, building for scale, like, helping to enabl…”

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Assertion Supported

Instagram lacked basic registration flow data logging in 2016

“Even at the best companies, like when I joined Instagram, we literally did not have logging for all of the registration flow. It was incredible. We knew how many people started and how many people ended, but we did not know what was happening at every step of …”

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Prediction Held up

Bangali Kaba predicts Clubhouse will survive long-term

“Does it survive? Yeah, I think it does.”

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Kaba: Hundreds of thousands of Instagram users failed to log in daily

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