Stebbings: Customer acquisition cost is an unreliable metric at the seed stage
Harry Stebbings · 20VC: Biggest Lessons From Opendoor's Scaling Journey, How To Implement Systems for Growth & The Right Way To Structure Customer Discovery Processes with Julia DeWahl, Angel Investor · Jul 3, 2020 · at 27:49
Harry Stebbings, founder of 20VC and early-stage investor, discusses why traditional unit economics like CAC are ineffective criteria for evaluating seed-stage companies.
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“I always actually slightly diminish the importance of kind of analyzing CAC at seed because it's so transient. It changes so much. It's so platform dependent. And really, it's just such an unreliable metric in my eyes, especially at this early stage.”
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